Every good idea starts with a problem. For me, I always find: technology accessories looking too manly. I wanted a good looking pair of earbuds, that was able to align both fashion and technology, but everything I found was either too big or too manly. None of the tech companies were creating products for women. Plus, I believe that we don't need to go bankrupt when trying to buy a high-quality pair of earbuds.
The explanation is simple. Man dominates the technology industry, and big companies in this field don't create their products specifically for women.
I started Vodo to create an alternative for wearables, aligning both fashion and technology.
Hope you enjoy it!